Saro Van Cleynenbreugel


Banner for the webpage of an aikido association

Posted on October 10th, 2010

The assignment was for the Aikido Yuishinkai assosiation where I trained for a long time. Because I already know Aikido for eight years I know what its all about. This knowledge helped me to make a proper design for the banner. It had to be natural, open, restful, earthed or stable, extend and spiritual.

This is the design what we finally choose and the previous designs in the process:

Aikido banner 01

Aikido banner 02

Aikido banner 03

Aikido banner 04

Aikido banner 05

Aikido banner 06

Essay: Vertwittering van het nieuws

Posted on July 28th, 2010

Twitterization of the news
My essay is about how new media channels change the way we perceive the news. What is the impact of it all on our consciousness? Do we consume the news or are we consumed by it? We all tend to talk about ourselves on twitter-like platforms mostly about our dislikes.
Without any gatekeepers left to verify the validity of the news we are creating a chaos of information that drives us further away from reality.

This essay was written following the workshop ‘understanding media’ that I did during my Interactive Media course.
To download the essay click here. It’s written in dutch, use google translate if you like.


Reflact interactive installation

Posted on June 17th, 2010

The Scryption Museum (Tilburg) asked us to develop an interactive installation with as main purpose the exposition about Marshall McLuhan in the theme understanding media. With the installation we refer to the theories of MCLuhan. McLuhan is a philosopher, mainly famous for his media studies and his thoughts about the influence of media on our way of thinking.


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Steamy Beans, where beans come true

Posted on June 15th, 2010

This is a concept my brother and I came up with during a meal of long green beans and home made mayonnaise.


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Infodecodata Symposium

Posted on June 13th, 2010

Infodecodata Symposium


Graphic Design Museum, Breda